Kate Peoples

GATHER, NYC 2021–PRESENT

Clients: Hill’s Pets, FuelCell Energy, IBM

Most recently led content strategy team within the UX group responsible for design standards on ibm.com. Created a website builder that IBMers could use independently but that enforced brand guidelines, accessibility, and SEO best practice. Integrated content systems into the UI kit, and consulted on implementation for various marketing and product divisions.

JOHNSON & JOHNSON DESIGN, NYC 2019–20

Led the content strategy discipline on a UX design system that because a website-builder for the MedTech division. Consulted on production processes, content structure, microcopy, design system and build—as well as implementation across 6 global sub-franchises and the 250 websites in the process of migration.

POSSIBLE NYC, NYC 2016–18

Clients: Purina, Petfinder, Con Edison, Bayer (Phillip's, Miralax), Xolair

Digital strategy. Developed site architectures, product launches, business models for acquisitions, adoption plans, and cross-channel digital strategies. Guided staff around brand language and principals of experience strategy.

VSA PARTNERS, NYC 2015–16

Clients: IBM Cloud Data Services, IBM Marketing, and IBM CIO

Content strategy, ideation, and copywriting for VSA's close partnership with IBM. Designed a modular site system, campaign strategies, content direction and style, and created marketing and UX copy.

IBM MARKETING INNOVATION, NYC 2013–15

Implemented a targeted approach to their digital communications, designed physical workspace and digital signage in NYC and Tokyo to facilitate internal change management.

FREELANCE WRITER, NYC 2010–15

Web copy, product descriptions, articles, press packets, and mailers for various boutique clients.

University of California, Santa Cruz

Music and literature, cum laude. 2010