SITE STRUCTURE, MICROCOPY, TAXONOMY, SEO
Petfinder.com
People have been using petfinder.com to find the perfect pet to adopt for over 20 years, without ever updating the site—or even deleting any pet’s pages!
We restructured and rebranded the website (which won a webby), and redesigned the publishing flow that animal shelters use to post pets up for adoption.
Petfinder.com rebrand
Pet profile editor & shelter dashboard
PETFINDER PRO (SHELTER INTERFACE)
ROLE
Taxonomy management, user experience strategy, UX writing
Standardized taxonomies, labels, content hierarchies, across both platforms
Embedded content guidance within the publishing flow to encourage more charismatic pet profiles
YEAR
2016-2017
