WEBSITE BUILDER & DESIGN SYSTEM
Johnson & Johnson MedTech
Folded 250 different websites under 6 parent companies into a single new Johnson & Johnson platform by building a digital design system and a modular website builder.
Each company retained control of their content as they moved it to the new platform—but the end result has the coherent look, feel, and functionality we built into the Johnson and Johnson design system.
Role
Content strategy SME embedded on the 5 member UX team as they designing the modular site system. SEO, microcopy, voice and tone, taxonomy implementation, content systems design.
Provided practical implementation guidance to the brands as they moved their content to the new platform.
Client
Johnson & Johnson MedTech
Year
2019–2020
